In the world of modern technology and data-driven business, a visual representation of data especially with Charts, Graphs and Maps helps to analyze the trends that are useful in critical decision-making processes. One of the key aspects of Data Analysis and Visualization is related to locational intelligence. For MS Dynamics CRM along various business intelligence tools, Maplytics™ is synonymous with a geo-analytical solution for Dynamics CRM users and Managers to visualize and analyze CRM data on a map. Maplytics enables teams to have actionable insight on Sales, Marketing, and Services CRM data by allowing locational and geographical analytics.
Maplytics integrates seamlessly with Dynamics 365 Sales (As well as all versions Dynamics CRM 2013 Online and On-Premise) and aids in evaluating CRM data, discovering geographical spread and density of records. Utilizing the market-leading mapping application Bing Maps and integrating it with Dynamics CRM, Maplytics enables CRM users to visualize and use maps for Dynamics CRM data along with relevant industry specific analysis over various vertical industries like Financial, Distribution Non-Profit, Manufacturing or Transportation.
A top of the line feature of Maplytics for Management and CEO’s is the real time Heat Maps Analytics. A use case situation with Heat Maps is that it quickly helps to find the best-performing regions regarding annual revenue and plan a proper sales strategy for any given region. Heat Maps also serve as local trend analytics tools as well as act as the best kind of presentation and representational charts.
Maplytics also supports the generation of multiple Geo-Analytical and Maps Dashboard for Sales, Marketing or Services Team Managers within MS Dynamics CRM. A few of the Use cases involves towards analyzing Dynamics 365 data in real time on Maps to understand lead and prospect geographical distribution, highest Opportunity closing regions or territories over a period, Regional Marketing spends vs. Lead Generation vs. Opportunity Won, Areas of High Ranking Services vs. Low ranking and weak feedbacks on Service and Cases and much more based on territory maps and zip code, County, Country or freehand Map CRM analytics. An organization can channelize its focus on areas where it’s presence is strong, to monopolize and work on improving the reach in areas, which needs attention by realigning its people and material resources. Maplytics empowers a Business to visualize and analyze the locational growth in real time!