{"id":21252,"date":"2023-11-27T15:34:28","date_gmt":"2023-11-27T10:04:28","guid":{"rendered":"https:\/\/www.maplytics.com\/blog\/?p=21252"},"modified":"2024-12-10T17:19:17","modified_gmt":"2024-12-10T11:49:17","slug":"creating-sales-territories-to-fuel-business-growth","status":"publish","type":"post","link":"https:\/\/www.maplytics.com\/blog\/creating-sales-territories-to-fuel-business-growth\/","title":{"rendered":"Creating Sales Territories to Fuel Business Growth"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]\n

\u2018It is the last week of November. We did not reach our sales targets this month as well. Is it a jinx? I cannot let my small business shut shop this easily\u2019, Shelly thought to herself while scrolling on her phone. Her 6-year-old business of handmade jewelry had been doing well so far but 2023 had not been that kind. She had opened up multiple shops in different regions of the city but her sales were uneven. The results felt as if certain areas were neglected by the sales reps in charge.<\/p>\n

Suddenly she remembered, she had to read a blog shared by her friend Lisa. Lisa was a sales rep in a beverage company and her work life had changed with the advent of Maplytics<\/a> within her Dynamics 365 CRM. Although Shelly used CRM, she felt she never utilized it completely or explored it well. Apparently, Maplytics was a geo-analytical addon and a perfect sidekick that helped enhance the application of CRM in businesses. Desperate times, desperate measures! Shelly drifted to her chat with Lisa and started scrolling for the blog which at that moment looked like an elixir.<\/p>\n

The blog was a step-by-step guide to creating sales territories that derive excellent sales results. The four major stages that formed the backbone of sales according to it, were<\/p>\n

    \n
  1. Defining the target market<\/li>\n
  2. Segmenting that market into balanced territories<\/li>\n
  3. Assigning territories to sales reps<\/li>\n
  4. Tracking and monitoring territory performance<\/li>\n<\/ol>\n

    Let us see what it said\u2026.<\/p>\n

    Defining the Target Market<\/strong><\/h3>\n

    Any business, big or small, across industries, is meant for a specific customer base. That customer who is most likely to buy from your business forms your target group. The area where this target group resides, lingers around, or spends becomes the target market. Defining a place where your product\/ service could be sold well among the targeted people is prime. A Census data review can be resorted to, to have an overall observation.<\/p>\n

    Maplytics allows Census Data<\/a> to be mapped with the CRM Records plotted on the map. Thus, the demographics can highlight the presence of Target groups and potential Target Markets. The records can also be categorized based on annual income, age, spending habits, etc. Well-thought decisions can be taken in terms of marketing, strategizing, ideation, funding, etc. with these classifications in hand.<\/p>\n

    With Maplytics, live feature layers of ArcGIS<\/a> can be overlayed on the map to view the behavioral patterns and demographical concentrations in various areas. This could also help with decision making.<\/p>\n

    Segmenting that market into balanced territories<\/strong><\/h3>\n

    Once a target market is defined, it needs to be analyzed for its diversity and expanse. Sometimes the area is too big and at times the density of records in an area is a lot. To ensure effective sales, dividing the markets into balanced territories is advisable. These territories can be created<\/a> based on postal codes, cities, countries, states, shape and excel files, or even by drawing physical shapes on a map when done with Maplytics.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”21257″ img_size=”full” alignment=”center” style=”vc_box_outline” border_color=”black” onclick=”img_link_large”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

    Ensuring balance in the sales territories distributes workload and work pressure evenly. The resources and inventory can be planned and distributed accordingly. Maplytics enables auto territory creation<\/a> as well. The user could provide a territory with records and the feature creates as many number of balanced territories out of it as specified.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”21256″ img_size=”full” alignment=”center” style=”vc_box_outline” border_color=”black” onclick=”img_link_large”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

    Territory Management<\/a> in Maplytics also allows the boundaries of alignments of the existing territories to be realigned, extended, or shrunk in order to accommodate new records or establish a balance in the territories.<\/p>\n

    Assigning territories to sales reps<\/strong><\/h3>\n

    Accountability is one of the go-getters in life. 78% of the people are more active when they are answerable for something. Hence, assigning the sales territories created to a responsible salesperson is a winner\u2019s move. The assigned owner of the territory has to look after the sales, leads, profits, new trends, buyer sentiments, and more.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”21255″ img_size=”full” alignment=”center” style=”vc_box_outline” border_color=”black” onclick=”img_link_large”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”21254″ img_size=”full” alignment=”center” onclick=”img_link_large”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

    Maplytics allows manager assignment at the time of territory creation.<\/p>\n

    Tracking and monitoring territory performance<\/strong><\/h3>\n

    Every business grows when it analyses its actions. The weekly monthly leads from the territory, the response of the target groups to the marketing campaigns run within the territory, the sales graph, demand curve, customer grievances, etc. need to be monitored consistently and worked upon.<\/p>\n

    Heat Maps<\/a> within Maplytics are often used to analyze, track, and monitor the success of a sales territory.<\/p>\n

    Shelly was engrossed in the blog. She felt the need to retrospect. Although the turnover of her business was high, she had never been this particular with her sales territories. Shelly made a mental note to consult Lisa for more and connect with Team Maplytics before the holidays. Her New Year\u2019s resolution was going to be \u2018stabilizing her business and expanding it in a disciplined manner.<\/p>\n

    Like Shelly, if you too are worried about your business territories and target markets, contact us<\/a>!<\/p>\n

    What\u2019s More?<\/strong><\/h2>\n

    The unique features of Maplytics could be experienced when explored more with a trial. One can write to the Team at\u00a0crm@inogic.com<\/a>\u00a0for mapping requirements, a\u00a0free trial of 15 days<\/a>, or a personalized demo within Microsoft Dynamics 365 CRM \/ Dataverse.<\/p>\n

    To learn more about Maplytics, its applications across industries, and another multitude of features, do visit the\u00a0Website<\/a>\u00a0or\u00a0the Microsoft AppSource<\/a>. For further details, one can hop on to the\u00a0Blogs<\/a>,\u00a0Client Testimonials<\/a>,\u00a0Success Stories<\/a>,\u00a0Industry Applications<\/a>, and\u00a0Video Library<\/a>\u00a0for a quick query resolution.<\/p>\n

    Until then,<\/strong><\/p>\n

    Stay territorial!<\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text] \u2018It is the last week of November. We did not reach our sales targets this month as well. Is it a jinx? I cannot let my small business shut shop this easily\u2019, Shelly thought to herself while scrolling on her phone. Her 6-year-old business of handmade jewelry had been doing well so far but […]<\/p>\n","protected":false},"author":2,"featured_media":21253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[180],"class_list":["post-21252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-sales-territories-dynamics-365"],"yoast_head":"\nCreating Sales Territories to Fuel Business Growth - Blog | Maplytics<\/title>\n<meta name=\"description\" content=\"In this blog, learn how to create sales territories in Microsoft Dynamics 365 CRM that can drive results for your business growth!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maplytics.com\/blog\/creating-sales-territories-to-fuel-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Sales Territories to Fuel Business Growth - 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