Why Integrating Maps with CRM is Right for your Business
Maps have come a long way from being inaccurate physical maps to highly accurate and powerful digital maps like Bing Maps, Google Maps. This evolution of maps has not only changed the way individuals explore the world but has also enabled businesses to grow beyond boundaries.
Businesses are also ensuring their growth by being a part of the digital transformation powered by customer relationship management systems like Microsoft Dynamics 365. Dynamics 365 has allowed business to improve their sales, service, marketing, operations and get high ROI.
Integrating the power of Bing Maps with the versatility of Dynamics CRM can help businesses to get the best of both the worlds. Maplytics™ is one such solution that seamlessly integrates Bing Maps with MS Dynamics 365/Dynamics CRM and empowers businesses to get location intelligence within Dynamics CRM for better data visualization and analytics.
1. Location Intelligence to Drive Better Results:
Data visualization is the best way for companies to know where they stand in the present and strategize for the future. Data visualization on a map with Maplytics empowers businesses to see the bigger picture and analyze the ‘Location’ aspect of their Dynamics CRM data. Also, Heat Maps in Maplytics allow businesses to visualize the density of their Leads, Opportunities, and Customers on a map and make accurate business decisions.
2. Unfamiliar Territories are Now Easy to Handle:
The most strenuous exercise for an organization is to explore and tap the potential of an unfamiliar territory. Getting the power of Bing Maps right within MS Dynamics CRM enables businesses to ensure that their Sales Representatives can easily explore and conquer foreign territories with ease and get better sales performance. Also, Marketing Teams can aid the Sales Teams by creating marketing lists on the basis of location to run personalized marketing campaigns to boost the performance in an unfamiliar territory.
3. Stay Ahead of the Traffic, Even in Rush Hours:
The biggest fear of a Field Service or Sales Representative is getting stuck in traffic and missing important meetings. The ability to get real-time traffic data right within Dynamics 365 with Maplytics allow Sales Reps to be a step ahead of the traffic and never be late to any appointments.
4. Finding a Parking Lot or a Gas Station within Dynamics 365 is Few Clicks Away:
The Point of Interest or Nearby Place Search in Maplytics helps users to find nearby points of interest like Parking Lot, Gas Stations, Restaurants and more from the directory of millions of geocoded locations in Bing Maps.
5. Know your Customers:
Adding location intelligence to the data can help organizations to find out where their Leads, Opportunities, and Customers are on a map and assist them to improve relationships with existing and potential clients. Also, Marketing Teams can identify and target the right Customers for localized marketing events.
Maplytics is one of the first mapping apps that is Certified for Microsoft Dynamics solutions and offers a seamless integration between Bing Maps and Dynamics 365 enabling users to make the most out of their MS Dynamics CRM data.