Concentric Proximity Search was going strong but after analysis, we found scope of improvement in it in our subsequent release. For instance, to search for records nearby an individual record, you had to plot it on map and then set it as your current location after which you could perform proximity search.
In Maplytics March 2018 release, our core focus was to make field service reps life easier where we focused on increasing capabilities of Maplytics for Field Reps with features like along the route search, concentric proximity search, route redirect and many others.
Analytics is at the core of how businesses make decisions that allow them to grow exponentially. A decade back, companies were skeptical whether data and analytics could help them to grow their business, but now every business knows the importance of data and analytics.
In the first part of this blog, we gave you a sneak peek into the upcoming Maplytics October release and also shared the focus of the release which is empowering organizations with features that improve and compliments the Strategy-Making process.
In this blog, we will see how the Marketing Manager can utilize Maplytics feature to further work with the targeted Marketing List saved by the Sales Manager and find the best location to host a dinner event and also send personalized email to the Customers to further ensure the success of the event.