Welcome back to the second instalment of our #MapsAroundTheWorld blog series! If Part 1 had you laughing at Santorini tourists, confused Canadians, and the very real scale of Africa, then buckle up, because the internet has not run out of map-based chaos just yet.
Team Maplytics is back with another round of geography memes, global quirks, and the quiet question running through all of them- could a little more location intelligence have helped?
Spoiler- YES! Always yes. Let’s dive in!
| Key Takeaways-
1. Location mistakes happen more often than people think. Whether it’s confusing Sweden and Switzerland or forgetting New Zealand entirely, geography errors can create real-world business challenges. 2. Visibility matters. Customers, territories, accounts, and opportunities can’t be acted on if they can’t be easily found and visualized. 3. Distance is relative. What’s “nearby” in one country may be hours away in another, making location context essential for planning and service delivery. 4. Location intelligence turns geography into business insight. Accurate mapping, proximity analysis, and real-time location data help teams make better decisions faster. |
“Sweden vs. Switzerland, A Love Story in Confusion”
The Meme: Every time someone says “Switzerland,” at least one person nods, picturing Sweden and vice versa. The two countries have plagued confused travellers, corporate travel desks, and overworked assistants for decades.
A popular meme format reads-
“I’m booking a flight to Sweden.” [Shows a map of Switzerland] “Close enough.”
Meme Quote: “No one’s really sure where Switzerland ends, and Sweden begins. Honestly? Same.” #MemeMap
Trivia: With Maplytics’ Geocoding and Map CRM Data, your Dynamics 365 records are always plotted to the exact correct location, no Sweden-Switzerland mix-ups when your CRM data is verified, geocoded, and pinned accurately on the map. Your field rep will always appear in the correct country. Probably!
“The Gen Z Map of the World”
“The Gen Z Map of the World”The Meme: A world map, as reimagined by some Gen Z on the internet-
- Europe: “Somewhere near England”
- Asia: “Big”
- Australia: “Spider Country”
- Africa: “The Safari”
- South America: “Not Mexico”
- Rest of the World: “Here be dragons”
Meme Quote: “Geography class was optional, and it showed.” #MemeMap
Trivia: The internet’s favourite geography roast never gets old, but in business, geographic blind spots cost real money. Maplytics’ Territory Management ensures every region is accounted for, balanced carefully, named correctly, and assigned to the right rep. No Dynamics CRM territory gets labelled “somewhere near England” on our watch.
“New Zealand- The Forgotten Country”
“New Zealand- The Forgotten Country”The Meme: New Zealand has achieved internet folklore status for being mysteriously absent from a startling number of world maps, including some very official-looking ones. The meme practically runs itself:
“New Zealand on every world map: “Ghost” #MemeMap
Entire Reddit threads, TikToks, and geography meme pages exist solely to document this phenomenon. In 2025, one of the communities documented yet another high-profile map that had quietly dropped New Zealand into the ocean.
Meme Quote: “New Zealand: exists.
World maps: I don’t see it.”
Trivia: No record goes missing in Maplytics. With Map CRM Data, every account, lead, and opportunity, including those in New Zealand, is plotted accurately on the map. Invisible records cost just as much as invisible countries.
“When Someone Says ‘It’s Just Around the Corner’ in Rural Australia”
The Meme: In a city, “around the corner” means five minutes. In rural Australia, it means a 45-minute drive down a dirt road, two kangaroo crossings, and a petrol station that may or may not be open.
“Australian GPS: Turn right in 200 km.”
The scale of rural Australia has broken many a traveller expecting European-style proximity, and the memes do not let it rest.
Meme Quote: “Distance in Australia is a personality trait.”
Trivia: Distance perception is a very real field service problem, and Maplytics’ Radius Search removes the guesswork entirely. Whether “nearby” means 2 km in London or 80 km in the Australian outback, Proximity Search surfaces the closest records accurately, with real driving distance and travel time, not just a straight line on a map.
“The Map That Shows Where Everyone Thinks They Are vs. Where They Actually Are”
The Meme: A GPS joke that has been circulating in various forms for years. A character confidently states their location, and the map reveals they are somewhere completely different. A recent TikTok variation overlaid a person’s confident “I know exactly where we are” with a live pin that placed them three cities away.
Meme Quote: “Me: I know exactly where we are. The map: Ghost Town”
Trivia: Maplytics’ Real-Time Tracking with Dynamics 365 CRM and Geofencing makes sure your field reps are exactly where they say they are, with timestamped, location-verified Check-In and Check-Out at every client visit. No more confident claims from the wrong postcode.
Bonus: “Moldova: The Country Everyone Forgets in Every Quiz”
The Meme: Moldova has become the unofficial ambassador of “countries people cannot place on a map”, a title it holds with both dignity and resignation. Geography trivia nights around the world have united in collective shame over Moldova’s consistent omission.
“Moldova: still here. Still waiting.”
Meme Quote: “Moldova is the New Zealand of Eastern Europe.”
Trivia: In CRM terms, Moldova is every overlooked lead in an under-visited territory, present in the system, full of potential, and quietly waiting for someone to notice. Maplytics’ Heat Map Visualization surfaces exactly these gaps, showing which regions have low visit frequency or untapped account density, so no territory (or country) gets left behind.
That wraps up Part 2 of our #MapsAroundTheWorld series! From Sweden-Switzerland confusion to the bottomless roasting of anyone who has ever said “it’s just around the corner” in rural Australia, the world’s geography continues to be an endless source of humour, humility, and the occasional existential crisis.
The underlying message is the same- location context matters, whether you are trying to find New Zealand on a world map or trying to find your next client in Dynamics 365.
Stay tuned for Part 3, if this one does well! The world still has plenty of map memes left, though.
Why Maplytics for Dynamics 365?
There are other mapping tools out there. But most require syncing data to an external platform, rebuilding your workflows, or learning a new interface from scratch. Dynamics 365 map integration through Maplytics is different. It lives inside the CRM your team already uses, works with the data already there, and requires no custom development.
Certified on Microsoft Marketplace| Trusted by organizations across industries | Configured in minutes, not weeks.
If you are new to Maplytics, the best place to start is a 15-day free trial. Plot your first map, run your first route, and see what your CRM data looks like when geography is part of the picture.
Organizations interested in a personalized demo are also encouraged to contact Maplytics’ sales team at crm@inogic.com
For more information, visit our website or Microsoft Marketplace. One can hop onto the detailed Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution. Technical docs for the working of Maplytics are also available for reference.
Sam Kumar
https://www.maplytics.com/Sam Kumar is the Vice President of Marketing at Inogic, a Microsoft Gold ISV Partner renowned for its innovative apps for Dynamics 365 CRM and Power Apps. With a rich history in Dynamics 365 and Power Platform development, Sam leads a team of certified CRM developers dedicated to pioneering cutting-edge technologies with Copilot and Azure AI the latest additions. Passionate about transforming the CRM industry, Sam’s insights and leadership drive Inogic’s mission to change the “Dynamics” of CRM.
