Maplytics is actually a kind of tool that you must own cause you would never regret that your marketing efforts have been wasted. As it has always been known, ‘pictures speak louder than words’. Your sales representative gets a fair idea as pictorial data representation conveys everything. Distribution of leads across different geographical areas helps to foresee where it’s vital to focus the attention. It is the color shade that denotes the saturation of customers.
Heat Maps is an option independent of Detail Maps for Dynamics CRM. All you need to do is; select the view and filter it either by one among the geographical areas. The map is then painted in different colors which give a fair idea of where to go and where not to go. A mere zoom in or out will direct you to regions which really holds a potential.
Purposes galore when a heat map is used. It could lay the foundation for running a marketing campaign and understand what exactly the target audience is seeking. Based on the location, you can also find the right place for a promotional activity. Later, the leads can be assigned to those professionals who are capable enough to contribute towards revenue generation. No matter which business you are engaged in, heat maps let you dive deep into the market geography.