In today’s rapidly evolving construction landscape, staying ahead of the curve requires not just a commitment to quality and innovation, but also the ability to harness the power of technology. Heidelberg Materials, a global leader in building materials with a rich 150-year history, exemplifies this approach perfectly. Operating across 50+ countries and employing over 51,000 individuals, they are a cornerstone of infrastructure and development projects worldwide.

Optimizing Operations for a Global Impact

Heidelberg Materials prides itself on delivering high-quality cement, aggregates, ready-mixed concrete, and other building materials that meet the ever-growing demands of a globalizing world. However, managing such a vast network of customers, production facilities, and shipping routes presented a significant logistical challenge.

Envisioning a Solution based on Location Intelligence

Recognizing the potential of location intelligence, Heidelberg Materials sought a solution that could integrate seamlessly with their existing Microsoft Dynamics 365 CRM platform. Their vision was –

  1. Client & Shipping Location Visualization: Gaining a clear visual representation of client locations and corresponding shipping destinations was crucial for optimizing delivery routes and logistics planning.
  2. Enhanced Visibility of Facilities: Plotting plant locations with color-coded markers to provide a valuable overview of their infrastructure.
  3. Appointment Location Search: Knowing the geographical whereabouts of scheduled appointments to empower field personnel and streamline communication.
  4. Data-Driven Decision Making: Proximity searches and heatmap analysis for identifying market trends and optimizing resource allocation.
  5. Mobility & Global Reach: Ensuring mobile device compatibility, activity assignment on specific records, and multilingual support for a global workforce.

The Maplytics Advantage

Through a collaborative partnership with Maplytics, the first ‘Certified Software’ on Microsoft AppSource for Geolocation, Heidelberg Materials transformed its vision into reality. Maplytics seamlessly integrated with their existing CRM platform, delivering the functionality they craved.

But what truly set Team Maplytics apart was their commitment to exceptional customer service. Proactive and timely support responses fostered a strong sense of trust between the two partners.

Building a Sustainable Future

The implementation of Maplytics yielded significant benefits for Heidelberg Materials.

  1. Enhanced On-Field Productivity: Field personnel gained valuable insights into customer locations and associated appointments, leading to following optimized routes and improved efficiency.
  2. Data-Driven Decision Making: Location intelligence empowered informed decision-making with deep insights, allowing Heidelberg Materials to allocate resources strategically and gain a competitive edge.
  3. Technology-Powered Efficiency: Streamlined workflows and improved communication resulted in a significant boost to overall operational efficiency.

Laying A Foundation for Continued Growth

By integrating maps in Dynamics 365 CRM, Heidelberg Materials has established a robust foundation for continued growth and success. Their commitment to innovation and a strong partnership with Maplytics ensure they are well-positioned to navigate the evolving construction landscape and contribute to building a sustainable future for themselves and their clients.

Geo-Analytics for Your Business

The story of Heidelberg Materials is a testament to the transformative power of location intelligence. Whether your business operates across multiple countries or serves a local community, leveraging the power of maps within your CRM can unlock a wealth of benefits.

What’s More?

Maplytics is like water that can be moulded into any role. It is a popular geo-analytical application that brings about seamless map integration within Dynamics 365. It simplifies Territory mapping, Radius Search, Route mapping, Heat Map Analysis, and a lot more!

To get more acquainted and experience this CRM Mapping software first-hand, one can write to To investigate the product further, with a personalized demo within Microsoft Dynamics 365 CRM / Dataverse get in touch with the team.

For applied knowledge, do visit our Website or Microsoft AppSource. One can hop on to the detailed BlogsClient TestimonialsSuccess StoriesIndustry Applications, and Video Library for a quick query resolution. You can also leave us a review or write about your experience on AppSource or G2 Website.

Until then,

Happy Mapping!