If you are a Marketing/ Social Media/ Content Manager working for a brand or an advertising/ marketing Agency, you need to befriend Maplytics when you adopt Dynamics 365 CRM!

Tall claims? Not at all! Maplytics is your supplement to Dynamics 365 that will help you design and execute audacious and unique Marketing Campaigns in 2024! Let us have a brief look at how.

Platform Selection

Marketing Campaigns are run on multiple platforms simultaneously or sequentially. Which platforms to choose and invest in is a crucial media planning decision. With the analytical ability of Maplytics at hand, this could become easy. The performances of previous campaigns in different or targeted regions could be viewed. The ROIs could be plotted with the help of Heat Maps. If it is seen that Dallas was more profitable than Austin, the platform on which the campaign was run could be plotted using customized pushpins on the map. Whether it was a campaign on Email, Newsletter, Website, Facebook, LinkedIn, or something else, it can be viewed. The same platform could be pushed for the new campaign.

The platforms that failed the last time can also be analyzed and tweaks could be made to the new campaign.

Media Calendar

A restaurant post done between 12 pm to 2 pm garners more traction than done late night or early morning. The main reason usually is a tummy roaring with hunger or the standard lunch hours or free time. With Maplytics, these nitty-gritties could be visualized with a heat map where the journey of posts in New York on a Sunday morning could be studied and the future of posts in that time slot could be decided upon.

Media Calendars are planned months in advance, hence, an insight about a time slot garnered can be implemented in upcoming months. Similarly, the regular patterns followed would determine constant growth. Sometimes, a video post is shared for months at an evening time slot, the pie chart of the heat map might point out that the evening slot isn’t getting much impressions and traffic. So, the marketer could then plan on finding a new convenient slot!

Listening to the Target Audience

Before the pandemic, Dishwasher wasn’t a necessity in many developing nations or underdeveloped states in the developed countries. The families having slogged during the pandemic felt more drawn toward the need for dishwashers. A dishwasher manufacturing brand can use this opportunity to advent its journey in these untapped markets now. Census Data Mapping could be used to map the complaining target audience on the maps. Their spending powers, home capacities, electrical and water facilities, etc. could be visualized and studied thoroughly.

This analysis would help the marketers of the brands in learning the target group’s language. Campaigns could be designed by putting dishwashers as an investment. Parents could be encouraged to invest in dishwashers to get more time to spend with their kids or with each other. Investment benefits of dishwashers could be highlighted with a saving of time as also promoting cleaner, bacteria-free utensils, preservation of soft skin of hands, etc. The possibilities are many, but the correct analysis comes with Maplytics.

The campaign’s popularity and audience acceptance can also be studied with Heat Map Analysis and visualized on the map. This will help in deciding the continuation of the campaign or the restructuring of it.

Global Inclusivity for Brands and Marketers

Ideas flow like water through creative minds. One’s education and stature don’t matter then. Experience fuels admiration. Hence, for a campaign for sports shoes, the ideation suggested by a marketer from Luxemburg would be different from somebody from Guatemala. Maplytics provides a platform for all the multi-faceted team members to view the findings on the maps, and study them based on their regions and design ideas. The details are available in 10+ global languages and across multiple devices. Hence, utilizing them in a language of preference and conveying the inference from a mobile/ tablet/ laptop/ desktop also becomes easy!

Ease of Campaign Execution

Marketing Lists play an important role in executing campaigns seamlessly. The intended target audience for an email marketing campaign can be listed and sent promotional content directly. Mid-campaign analysis can be visualized over maps to check which regions are faring well and which need a little push.

Overall, several processes from campaign ideation to execution and reporting can be eased and quickened with Maplytics. Every business establishes this application differently and it can be further explored with use.

What’s More?

Maplytics is like water that can be moulded into any role. To get more acquainted and experience it first-hand, one can write to crm@inogic.com To investigate the product further, with a personalized demo within Microsoft Dynamics 365 CRM / Dataverse get in touch with the Team.

For applied knowledge, do visit our Website or Microsoft AppSource. One can hop on to the detailed Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution.

Until then,

Happy Planning!