Strong Spas, a leading manufacturer of innovative hot tubs since 1994, prides itself on craftsmanship and exceptional customer service. With a global presence spanning over 40 countries, ensuring efficient service for their extensive network of dealers and customers can be a logistical challenge in the long run and affect field productivity and profits. However, Strong Spas have found a powerful ally in Maplytics, a geo-analytical solution for Dynamics 365 CRM, that has transformed its service operations.

The Challenge of Optimizing Globe Servicing

In the pre-Maplytics era, Strong Spas faced several hurdles in managing service requests:

  1. Limited Visibility: Visualizing the locations of dealers, technicians, and customer service requests on a single platform was difficult. This hindered the appointment scheduler’s ability to make informed decisions about resource allocation and appointment scheduling.
  2. Inefficient or No Routing: Manually planning routes for technicians or making them trace the locations often resulted in wasted time and inefficiencies. This impacted response times and customer satisfaction increasing customer complaints.
  3. Data Management Challenges: Storing and accessing service request data effectively was challenging, and hindered future analysis and improvement.

The Solution of Maplytics – A Geo-Location-Powered Approach

Strong Spas recognized the need for a location intelligence solution within Dynamics 365 that could streamline their service operations. Maplytics, the first Geolocation solution to earn the Prestigious ‘Certified Software’ Designation on Microsoft AppSource seamlessly integrating with their existing Dynamics 365 CRM platform, emerged as the ideal solution. Here’s how Maplytics transformed Strong Spa’s service landscape:

  1. Visualizing the Network: Maplytics empowers Strong Spas to plot their entire network – dealers, technicians, and customer service requests – on a single map with custom pushpins. This comprehensive view allows appointment planners to identify service needs geographically and make informed allocation decisions.
  2. Optimizing Routes for Efficiency: Maplytics’ route optimization feature takes the guesswork out of scheduling. The managers can factor in travel time, distance, and availability to generate optimized routes for multiple technicians. This ensures technicians visit the closest customer locations, significantly reducing travel time and maximizing appointments completed per day.
  3. Turn-by-Turn Navigation: Maplytics empowers technicians with turn-by-turn navigation directly on their mobile devices. This eliminates the hassle of route planning and ensures they reach customer locations efficiently.
  4. Data at Your Fingertips: Technicians can access all service request details directly on the Maplytics mobile app. This eliminates the need for paper-based work orders and ensures they arrive prepared with the necessary information.
  5. Seamless Data Management: Maplytics allows Strong Spas to categorize data by attributes, represented by color-coded pushpins on the map. This provides a clear visual representation of service requests and facilitates faster data analysis. Additionally, features like “Export to Excel” and “Save Template” allow technicians to store crucial information for future reference.

Since implementing Maplytics, Strong Spas has witnessed a significant improvement in its service operations:

  1. Reduced Travel Time: Optimized routes have resulted in a reduction in travel time by technicians, allowing them to service more customers and improve overall efficiency.
  2. Increased First-Time Fix Rates: Real-time access to customer and service request details on mobiles empowers technicians to arrive prepared, leading to a higher first-time fix rate and improved customer satisfaction.
  3. Enhanced Customer Service: Faster response times, efficient service delivery, and clear communication facilitated by Maplytics contribute to a more positive customer experience.
  4. Improved Productivity: Schedulers and technicians can work smarter, not harder, thanks to Maplytics’ streamlined workflows and data management capabilities.

Strong Spas is a prime example of how Maplytics can revolutionize service operations across various industries. Its scalability and seamless integration with various Microsoft Dynamics 365 modules and Dataverse make it an ideal solution for businesses seeking to leverage location intelligence to optimize resources, improve efficiency, and ultimately, delight their customers.

Whether you’re a manufacturer like Strong Spas, a field service company, or any organization with a geographically dispersed workforce and customer base, Maplytics can help you unlock the power of location data to gain a competitive edge.

What’s More?

Maplytics is like water that can be moulded into any role. It makes map integration within Dynamics 365 look seamless. Radius Search, Route Mapping, and more have become super easy to use. To get more acquainted and experience it first-hand, one can write to To investigate the product further, with a personalized demo within Microsoft Dynamics 365 CRM / Dataverse get in touch with the team.

For applied knowledge, do visit our Website or Microsoft AppSource. One can hop on to the detailed BlogsClient TestimonialsSuccess StoriesIndustry Applications, and Video Library for a quick query resolution. You can also leave us a review or write about your experience on AppSource or G2 Website.

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