Locational Intelligence - Simplified

Multi-Language Dynamics 365 based Geo Mapping Solution!

Targeted Locational Marketing

Targeted Locational Marketing

February 8, 2019


Targeted marketing along with Personalization and Localization are the two primary key metrics for Marketing Teams looking to maximizing their Return on Investment in marketing budget in this Social, Analytical and Mobile world. For decades, businesses have used generalized marketing as a way to acquire more customers in diverse geographies. Earlier, companies used to design general marketing campaigns to a diverse set of consumers that were not a region, demographic or social specific. With the digital transformation powered by business applications like Microsoft Dynamics CRM, organizations are coming up with more personalized and targeted marketing strategies and campaigns to cater the opportunities in a particular region in a better way. Maplytics™ is a geo-analytical mapping solution for Dynamics CRM/365 designed for the next generation of marketers!

Marketing Teams can utilize the powerful Heat Maps in Maplytics to visualize and analyze the density of Customers, Opportunities, Prospects or any custom entities in particular target area, building up great demographically filtered localized marketing list. This enables the Marketing Team to prepare the most effective marketing strategy to execute the next big Marketing Event or Campaign or minor promotions like Email Marketing or Social Marketing. In the case of Conferences, Training or other similar On-Site Marketing Events, the Marketing Team can locate the ideal Auditorium, Hotel or Location for the Commercialized Event closest to all the targeted list of persons using the Point of Interest search in Maplytics.

Maplytics™ is power packed with features to help perform the most effective targeted locational marketing in Dynamics 365 by reaching the target prospects. It contributes to planning events by providing actionable insights about the concentration of Prospects (Leads, Accounts, Contacts or any custom entity) and finding the optimal location based on convenience of the Prospects.

Maplytics is one of the best geo-analytical apps for Dynamics CRM and is integrated with the Proximity Search which allows finding the right target Customers within the particular geographic area. It also allows sorting based on categories like Rating, Status, and Job Title. Marketing Team can save the search results as Dynamics 365 view and build targeted marketing list that can also be exported as an Excel Sheet. These marketing lists can also be processed further by 3-party tools like ClickDimensions, Act-On, Marketo for Email Targeting or launching a Marketing Campaign through a seamless integration making it the most comprehensive add-on map solution for third party marketing apps like ClickDimensions, Act-On or Marketo.