Maplytics integrates Dynamic 365 CRM with Bing Maps opening up vast opportunity for the Dynamics CRM users, peers and Partners to analyze graphic data using Heat Map. Heat Map brings forth comparative study of records by studying their density over a region. Graphic distribution of leads and other entities across different geographical areas helps to foresee where it’s vital to focus the attention. Colors codes denote saturation of customers over a particular spread. A mere zoom in or out will direct you to regions which have major potential. Heat Map lets you dive deep into the market geography.

Heat Map’s default colors are red, green and yellow which can be altered depending on business demand. You can also visualize Heat map within Dynamics 365 CRM in context to boundary, no-boundary, Pie-chart and Column-chart. Boundary analysis lets you create Heat Maps with regions while no-boundary is without any region and has no geographic boundaries. Heat Map enables you to view data based on density of measure and analyze the data covering the geographical spread.

A pie chart is a circular data graphic, which is segregated into portions to illustrate numerical proportion in Heat Maps within Dynamics 365 CRM. Pie chart analyzes heat density for given set of categories most commonly in percentage. It is used extensively in presentations by sales team to show data distribution. Similarly, column chart is a vertical rectangular graphic representation of heat where the length of the bar is proportional to the data value. This comparative analysis of data over areas boosts you to make better decisions.

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